Target Readership & Distribution

The magazine's current quarterly print run of 10,000 is distributed as follows:

• 2,000 go to our subscribers each quarter;
• 7,500 are sent to newsagents Australia-wide;
• A further 500 are distributed through property
  seminars or sold over the phone or through our web
  shop at www.propertylifestyle.com.au

Queensland Property and Lifestyle is targeted primarily at new and existing
home owners and property investors. Queensland Property and Lifestyle readers
are planning to buy property in Queensland, regardless of where their principal place
of residence is. QPL readers hail from all Australian states and territories as well as overseas.

While the magazine is popular with those who already own property and are eager
to monitor their investment, an increasing number of readers are active investors.
Nearly 80 per cent of QPL readers already own one property and more than 90 per
cent are planning to purchase property in the near future.

Snapshot of a typical QPL Reader: - A high income earning professional or manager; - is aged 40-65; - lives in Queensland (48.1%) or NSW (29.6%); - owns at least one investment property (79%) - plans to purchase at least one property (88.1%) in the next year (91.5%)